Touchstone Energy Cooperatives Bowl
2024 Touchstone Energy Bowl
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South Carolina’s electric cooperatives have been the primary sponsors of the Touchstone Energy Cooperatives Bowl since 2013. The South Carolina Athletics Coaches Association organizes the event and is responsible for selecting the Mr. Football award.
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A number of scenes for this national Touchstone Energy commercial were filmed at the Touchstone Energy Cooperatives Bowl in Myrtle Beach. The ad features Elijah Turner, a senior quarterback at Seneca High School. Elijah's grandfather, Wayne Turner, was a longtime employee of Blue Ridge Electric Cooperative headquartered in Pickens.
The 76 annual Touchstone Energy Bowl will be played on December 21, 2024.
This all-star football game began in 1947 as part of the state coaches clinic in Columbia.
The game was played in the summer for many years and was played in many locations. Columbia, Easley, Clinton and Summerville have all hosted this great annual showcase for high school football.
Over 20 years ago a group of Myrtle Beach business leaders brought the game to the Grand Strand.
During the last twenty years the game has grown to be one of the premier high school all-star games in the entire country.
The South Carolina Athletic Coaches Association, The South Carolina Football Coaches Association and the Touchstone Energy, North-South Game Committee have worked to make this a memorable experience for every player, coach and fan.
The game has become much more than just a football game. The players and coaches experience the same kind of fun and activities that college teams enjoy when they participate in bowl games.
Myrtle Beach looks forward to hosting the All-Star players and coaches as well as the thousands of fans who annually come to the beach to see these outstanding high school players.
We appreciate the support of our sponsors, fans and the community who help us make this great game possible.